budwieser_adshel_homer6

entry to this years clearchanel adshel student awards.

the brief is to extend the concept of "you do the football, we'll do the beer" and endorse budwieser's sponsership of the 2006 world cup.

i worked with two other people on these ad's, one is my friend and housemate [link]

im really proud of these results. we came up with the ideas in two days and spent another two designing them.

this campain uses illustration to convey, extend and bring a different context to the existing message of bud ad's, really love this one, the illustration was done completely by [link] I just helped come up with the ideas and sort of co-art directed it, but it's pauls little gem this one.